Commercial real estate professionals gathered on April 9 to recognize excellence across the industry during this year’s Columbus REALTORS® Commercial Recognition Awards ceremony. This year’s event marked the debut of a new honor, the Commercial Marketer of the Year, created to recognize individuals who play a critical role behind the scenes.

“The Commercial Marketer of the Year Award is presented to honor those who keep us all on track — whether it's crafting the marketing materials that make our listings shine, keeping our social media presence sharp, managing transactions, or making sure every deadline and deliverable gets across the finish line,” said Kaydee Hurst, Chair of the Commercial Recognition Committee, as she introduced the award.

For more than 12 years, Jenna Loxterman has been the “quiet engine behind one of Columbus’ most successful brokerage teams,” said Hurst.

“As Senior Marketing Coordinator, she has led marketing campaigns, managed a team of marketing assistants, streamlined workflows, and contributed directly to doubling the team's production over her tenure,” she added.

That sentiment is echoed across the NAI Ohio Equities team.

“Jenna is an invaluable member of our team, and this recognition is well earned,” said Andrew Schnitkey, director of marketing and innovation.

“She makes life easier for everyone she works with. She has a wealth of knowledge when it comes to marketing commercial real estate, and her impact is felt everywhere. In marketing, the small decisions often make the biggest difference, and sometimes those decisions can go unappreciated. I’m ecstatic to see Jenna’s influence and contribution recognized. Nobody deserves it more,” he added.

The introduction of the Commercial Marketer of the Year Award highlights the significant role marketing professionals play in commercial real estate.

“The introduction of this award reinforces something we’ve always believed at NAI Ohio Equities — strong marketing isn’t a support function—it’s a critical driver of success. Our in-house, local marketing team allows us to produce high-quality materials that showcase our clients’ properties and maximize exposure,” said Executive Managing Direct, Matt Gregory.

“Jenna has been a trailblazer in this space, playing a key role in how we differentiate ourselves and consistently elevate our standard,” he continued.

As the first recipient of this award, Jenna establishes a strong benchmark. Her recognition reflects the impact of her work within her team, the organization, and across the industry.