The location of your office plays a vital role in your business. It’s often the first impression clients and employees have—before they even know what you do. More than ever, location influences your ability to recruit and retain top talent. The environment you choose should align with the image, brand, and culture you want to project. Before selecting a space, take time to understand both your short- and long-term goals so you can identify the best fit for your company. The right planning ensures your office supports your identity as well as your business objectives.

As you begin your search, keep in mind our rule of three: size, location, and price. You can choose two—the market will decide the third.

1. How Much Can You Afford?

Before starting any search, define a clear budget. Estimate what your business can realistically afford in monthly rent, based on projected revenue and expenses. Remember that rental rates vary widely by submarket and may also affect parking options. In some areas, you may also qualify for economic incentives or financing programs that can help make a move more affordable.

2. What Are Your Office Needs?

Think through the essentials up front to avoid surprises later. Key considerations include:

• Square footage – How much space does your team need now and in the future?
• Parking – Are there enough spaces for employees and visitors, how is their proximity to the building. and what are the costs?
• Accessibility – Will your team have secure building access outside normal business hours?
• Growth – Can the space expand with you if your company grows?
• Style – Does the building’s look and feel reflect your company’s culture, whether formal, casual, or in between?

If you’re leasing, remember that costs like tenant improvements can often be negotiated.

3. What About the Area?

Beyond the building itself, evaluate the surrounding area. Consider whether it provides access to the talent pool you need, as well as the right mix of amenities. Look at commute times, proximity to airports, hotels, or freeways, and the overall character of the development or office park. Talking with other business owners nearby can give you valuable insights into how the area serves both employees and clients.

This isn’t an exhaustive checklist, but it’s a strong starting point for defining your needs and narrowing your options. The bottom line: you can never be too prepared—or start too early—in your search.

Contact us today to develop a customized plan for your office search.